"Bernard my good man, how the devil are you?!" he exclaims warmly. "Oh very well, Martin thank you and you? How's the new business going? I must say the 'Empire' looks very impressive!" Bernard has some hard bargaining to do, not something he's terribly at ease with, but Rita has given him tips and the first one was 'Butter the salesman up - make him like you.' Of course, everyone who knows Bernard likes him anyway but being a modest and unassuming man he isn't aware of this.